That is not a bad deal. I think my markup was low because at the time they had not caught the attention of the public much outside the enthusiasts. I have read of others paying under MSRP but that is probably few and far between, especially since more people know what it is now and sales have been increasing.The dealer had my truck at about $100k. I got them down to about $94k (sticker was $90k) for the TRX. However, they were about $10k, more on my trade-in than every other dealer I talked to. I'm sure I could have been a bit more patient and found one at sticker price or ordered one for under sticker, but the trade-in value offset any premium I paid and then some. If you don't have a trade-in then definitely shop around or order a TRX under MSRP.